Does OpenAI's loss on ChatGPT Pro mean they're doomed?
I don't think so. 🤷

- David Gérouville-Farrell
- 3 min read

A WhatsApp group that I’m part of has been discussing whether or not OpenAI is overvalued and in trouble as a result of this recent TechCrunch article.
The key point here is that they believe OpenAI is targeting a traditional mass market product with this £200-a-month offering. Several individuals in the group argue similarly, viewing this as a traditional tech start-up with a product that costs a significant amount to run, raising questions about scalability versus costs. Some members of the group discuss adverts as the natural evolution of any scaling tech platform. One person states, “Every platform, when it moves from being a tool to an infrastructure for discovery, ends up running ads.”
I believe this is not the likely direction for OpenAI, nor do I think it is the basis for OpenAI’s valuation. Ethan Mollick has a tweet that I find relevant. He discusses how confident the AI labs are in achieving something recognisable as artificial general intelligence (AGI). He mentions that while you don’t have to believe them, he thinks they genuinely believe what they are saying, indicating that the labs are confident in their pursuit of superintelligence.
Putting aside the actual definition of superintelligence, I find it quite likely that incredibly useful and powerful AI, applicable to various problems, will emerge in the relatively near future. In these other tweets Ethan points to the direction of travel.
This is where I stand on this topic: it doesn’t need to be AGI or superintelligence to impact every single field. It doesn’t need to be AGI or superintelligence to affect many jobs across the developed services sector. This is where I believe the valuation of companies like OpenAI and Anthropic originates. I do not think that the most rewarding direction is simply selling £200-a-month personal ChatGPT subscriptions.
I believe the value and direction of travel for these companies (and the core reason for their astronomical valuations) is the significant possibility that these technologies could replace entire roles in organisations or at least entire units of work. If we can achieve significantly more with an AI that costs £2,000 a month than we could without, then that is a bargain. Once you start making a direct contribution to a company’s bottom line, you can charge a substantial amount for that service.
After all, margin is what matters, not the total amount of transactions. If OpenAI can place a £2,000-a-month “agent” (whatever that means) into a company, and that agent generates £2500 a month, that is an easy sell. It represents a great margin for most companies on such an investment, especially if it is scalable across several areas of the business. Therefore, I think those focusing on adverts and the potential losses associated with the (least efficient version of the) £200-a-month subscription may be missing the point.